Founded in 2012, the label's aesthetics reflect the founder's experience of having lived in both China and Australia, her passion of modifying historical Chinese fashion, and reinterpreting Chinese traditions in modern contexts. Unique prints, shapes, and defined silhouettes drive her design process, with every season taking on a specific Chinese cultural aspect or theme.
The label has been worn by known Chinese celebrities in TV commercials, popular talk shows, print advertisements and editorials for many brands. It has also won awards for reviving interest in China's hidden cultural gems by reintroducing them to mainstream fashion.